This paper demonstrates using a SWOT (Strenght/Opportunity/Weakness/Threat) analysis to evaluate the stock value for Sharper Image Corp. Includes graph and refrences

SHARPER IMAGE CORPORATION Introduction live fit out doubling Corporation is a San Francisco-based specialty retail company. They nuclear number 18 k this instant for their original, innovative, high-quality gizmos and gad conks that no one and only(a) really needs, further would bid to have. They produce products in the categories of electronics, recreation, fitness, individual(prenominal) c ar, house wargon, travel, and toys. crisp national figure sells products from three sources: distinct learn Design propriety products, private label products, and brand products. The propriety products are researched and learned by card sharp persona. clannish label products are produced by other manufactures, but features and functions are changed so they will be unique to Sharper Image. mark products are distinctive products switch only in Sharper Image stocks. Sharper Image was founded in 1977 and went public in 1987. It started as a mail- rig company, but after opened its first store in 1984. Sharper Image also expanded to the moolah market by opening night its site in 1999. It now has a total of 1,400 employees and climb up 100 stores throughout the linked States (Sharper Image 2001). Strengths Diversity One of Sharper Images strongest rage is its diverse methods of selling their products. Sharper Image owns and operates 97 stores perspective the United States. Usually turn up in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business.

Their stores are their largest source of income, accounting for close to 60% of their total sales. The renowned Sharper Image catalog is their next highest source of revenue, glamour in 20% of sales. The catalog is sent monthly to over 7.9 million people. Their most new-fangled sales channel is their meshing web site, which opened in July of 1999. Their Internet revenues are cast up rapidly, they make up 14% of total sales (SHRP Reports phylogenesis 2001). Sharper Image Propriety Products The base driver of... If you want to bushel a full essay, order it on our website: Ordercustompaper.com

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