Media Ethics Midterm Exam

Stu XProf . XMedia04 March 2007Media EthicsThe following pages volition discuss the role and responsibilities of media in terms of information dissemination . This is actually important because of the enlarge that media plays an important part not only in providing noesis just now also in influencing the individual , the company , and the nationIt is thus in this sense that media practitioners essential be alert of the impressive potential to destroy or build and to tutor or deceive The following case studies - w here media is involved - provides a consideration from which theories like the putter s shock whoremonger be utilise so that media can be guided towards a to a greater extent(prenominal) responsible for(p) and more ethical way of doing their jobAlcohol Gets chuck up the sponge RideOne of the hottest s today with regards to mass media communication concerns guidelines for advertising . This is a arguable area of mass media simply because the industry is very stipendiary . As some know money can stretch closed doors and can make the unachievable design a seemingly ordinary endeavorTo be specific the unveil at hand is the acknowledgement that beer commercials are getting much(prenominal) more exposure than hind ends ads . It is now al most(prenominal) impossible to openly tend for the exhilarating feeling of one hit the ceiling of smoke . This is because the governance , health institutions , concerned citizens have waged an terrible war against cigarette smoking with its associated harmful importsIt is easy for the modal(a) American to notice information regarding the cancer causing and lung destroying qualification of cigarettes . But it would be not as easy to run across the same make sense of dire warning against the laugh at of alcoholThere are at to t he lowest degree three things treat with th! is picture with regards to responsible advertising and the muck about s box . First of all , the images associated with beer drinking had undergone extreme makeover .

This meaning that media has to define what is beer drinking , what will it lead to if contumelyd , and the effect it generates when seen by teenagers in a slew of commercials in among sports showsThe redefinition of beer drinking must be done to follow its linkage to alcohol abuse , linking to violence , spousal abuse , cozy assault , and most importantly dependency alcohol that is alike(p) to ordinary drug abuseThis plow of going through Potter s quadra nts would then awaken the scruples of media practitioners and those who regulate advertising to the position that alcohol abuse is more dangerous than nicotine addictionThe obvious ethical principle that could be derived here is the to save as many lives as possible . What is more disheartening here is the realization that with cigarette smoking , the smoking car deliberately harmed his health but when it comes to alcohol abuse innocuous bystanders can be harmed e .g . children and wivesA loyalty shift must then happen . Media practitioners and political relation agencies tasked to promote responsible advertising must move in and enact laws and policies that will make it harder for brewers to easily use the airwaves to...If you take to get a full essay, order it on our website: OrderCustomPaper.com

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