Cadburys - Marketing Strategies :: Business Management Studies

Cadburys - Marketing StrategiesIn effect to increase sales Cadburys needs to undertake a range of selling activities before deciding upon the best way to encouragethe purchase of its product. When identifying the staple fibre principalswhich Cadburys must apply to its food marketing will be its basicobjectives because in all business must have objectives it allows them toincrease sales and make profit. incarnate aims are the long term intentions of a business, whereascorporate objectives are the specialised targets required to achieve theaims.The common aim and objectives of the corporation such as Cadburyincludes the following1 Survival2 Profit maximisation- which is often interpreted to be the reason why firms exists and to be the primary objectives in practices approximately firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health.3 Growth- which includes Cadbury selling bleak products or expa nding overseas.4 Diversification- which is the spreading of business risks by reducing dependence on one product.5 Sales maximisation- which is the change magnitude of sales6 Improving the product image-which includes creating a new logotype or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development oftheir chocolate, Fuse. These were1. To grow the market for chocolate confectionery2. To increase Cadburys share of the snacking sectorWhen launching a product the company Cadburys had to make sure thatany new product in the snaking sector must establish points ofdifference, creating a unique selling proposition (USP) i.e. a productwith unique appeal which is non shared by any of its competitors.Referring back to the example of Fuse, Cadbury lost a lot of money