Explain what is SWOT

McDonalds possesses good market share. It has the largest immediate provender market shares in the creative activity with outlets from over 100 diametric countries. to a great extent Invested In advertising, McDonalds spends almost $2 one million million million In advertisements yearly. Customers are aware of McDonalds in style(p) promotion and products from TV commercial, leaflets and signboards. In addition, McDonalds has a superior reputation. Its brand recognition is set at $40 billion.Every age convention has heard of and knows about McDonalds. Furthermore, it is highly owned by independent franchise. More than 80% of McDonalds restaurants are operated by franchise, allowing the restaurants to improve their dish out systems. Lastly, McDonalds targets at children by serving a vast variety of kids repasts which are complimented with different normal toys. Many restaurants also catch a segmented play stadium for children. 2. 2 Weakness Howard Crawford (May 201 3) has also divided the following weaknesses of McDonalds restaurants.Unhealthy food calling card Is a weakness as McDonalds main menu is burgers, fries and coke. McDonalds Is said to disrupt the ca-ca habit of large number especially the youngsters. some other weakness of McDonalds its negative publicity as it has always received negative remarks for its workers severely service, cr ingest environmental problems such as employ environmentally unfriendly materials for its packaging and infringing sensual rights. For example, using chickens from chicken farms whose reputation on treating their animals is questionable.Low differentiation is yet another(prenominal) weakness. other(a) brands of fast food restaurants such as Burger business leader and Wends serve about the equivalent type of menu as McDonalds. 2. 3 Opportunity Howard Crawford (May 201 3) commented that McDonalds has tried to expand Its customers grounding by entering Into new and popular products. MacAfee offers p remium coffees, smoothies and cakes to attract more customers and to give its existing New, healthier food items fork over been incorporated into McDonalds menu in a bid to attract more consumers.Corn cups, orchard apple tree dippers and apple Juice have been introduced as a healthier alternative to the unwholesome fries and soft drinks. In the future, McDonalds send away consider serving baked potatoes, crimson tomatoes or even whole meal biscuit for the healthy- intended consumers. McDonalds quarter consider enlargement into foreign markets. Although McDonalds is the world largest fast food restaurant, some countries like Vietnam, Jamaica and Yemen still do not have McDonalds in their countries. It can also consider expanding the area of its shoes meal delivery service.Most area n Singapore has McDonalds delivery service plainly countries like UK still does not have a delivery service. 2. 4 Threats change magnitude societal focuses on healthy eating may be a bane to McD onalds (Howard Crawford, May 2013) as more people increasing more health conscious of eating healthy food which could in turn, reduce the demand for fast food. adversary pressure in developed countries is another threat. There are already legion(predicate) fast food restaurants like Burger King &038 Wendy in developed countries. It is very uncorrectable for McDonald to achieve large financial emersion in this overcrowded market.